Marchio means brand.

It does, literally. You can look it up. But we think you’ll find something deeper when you work with us. Marchio means a clear, compelling story. It means a fresh, piercing identity. It means relevant, useful experiences. It means listening, understanding and inspiring. It means defining and designing brands that make a lasting mark.

What we do


Who are you? What do you believe? Where are you going? How will you be different? And, more importantly, why does any of that matter?
Brand strategy
Brand narrative
Brand architecture


What’s the personality of the brand? How do you present and express yourself? How will you attract, engage, connect, motivate and inspire?
Tone of voice
Visual identity


How do you activate the brand? How do you get employees and customers excited about what’s next? How do you keep the momentum going?
Brand guidelines
Employee engagement
Launch planning

What they're saying

“They were absolutely brilliant.”
Scott Ewalt, former Chief Experience Officer, TruConnect
“I’d want to keep them to myself.”
Tracy Chou, SVP of Product, Chargie
“Marchio will make you look good.”
Kevin Doohan, former Chief Marketing Officer, Xperi

Meet the team

Chad Cipoletti

Chad Cipoletti

Principal, Narrative

Chad has been has finding the right words to help brands tell their stories for more than 25 years. At Marchio, he’s led successful brand strategy and narrative projects for Adeia, Chargie, Constant Contact, DTS, Everyset, Fluxergy, Resource Innovations, Shutterstock and Syniverse. Prior to starting Marchio, Chad was Group Director of Brand Communication at Siegel+Gale, where he led brand projects for AECOM, Disney, Fandango, Stanford Medicine, VMware and Western Digital.

Dominick Ricci

Dominick Ricci

Principal, Design

Dom takes a holistic view of design, recognizing that a logo is just one element of the brand experience. At Marchio, he’s developed visual identities for Adeia, Chargie, Constant Contact, DTS, Everyset, Fluxergy, Resource Innovations, Syniverse and TruConnect. Prior to starting Marchio, Dom was Creative Director at Siegel+Gale, where he oversaw design projects for AECOM, Google, HGST, Insight Technologies, Quicken, The Recording Academy, VMware and Western Digital.

Lara Fischman

Lara Fischman

Managing Director

Lara combines deep experience in Account Management, Project Management and Operations to serve clients. At Marchio, she’s led ongoing client relationships with Constant Contact, East West Bank, Fluxergy, Resource Innovations and Syniverse. Prior to joining Marchio, she served as Director of Operations of United Talent Agency’s Brand Studio, managing the brand of a highly complex global company, as well as brand development projects for the agency’s clients.