Preparing for a future beyond sound.

As audio pioneers, DTS made the world sound better, transporting people deeper into their favorite movies, games and moments. Their dedication to sound transformed the industry, but their business was evolving. They needed to show people they were pioneering new frontiers in audio, imaging and sensing technology.

We helped DTS prepare for a future beyond sound with a new brand narrative that incorporates their expanded capabilities, along with a more modern, dynamic logo and visual identity system. The new brand celebrates legacies of innovation in audio while being a clear signal of their new focus on sound, sight and sensing. DTS is now dedicated to sensational.