East West Bank

Building bridges of opportunity.

East West Bank opened their doors in 1973 with a simple mission: to serve the financial needs of those often overlooked by mainstream banks. Today, they’re a bridge between East and West, with 120+ locations worldwide. A 50th anniversary gave them an opportunity to look back at all they’ve accomplished—and celebrate what’s to come.

We developed their 50th anniversary theme, identity and brand campaign, focusing on their belief that more is always possible. The work celebrates their mission of helping immigrant and underserved communities prosper, and highlights how they’ve grown along with their customers. For 50 years, building bridges of opportunity for families, business and communities has been their calling. Looking ahead, they’ll continue to build new bridges that give everyone the confidence to reach further.