A place where you can be truly you.
In communities across America, TruConnect bridges the digital divide by delivering premium wireless services to everyone who needs them, creating opportunities for people to live fuller, more connected lives. In a crowded category dominated by promotional brands, they needed a way to show customers TruConnect was truly invested in them.
We developed a new identity for TruConnect built on principles of connections, dignity and self-expression. A new symbol highlights connections, showing two arms coming together, which provides the foundation for a graphic motif that communicates optimism and self-expression, and an imagery style that focuses on empowerment. TruConnect helps you stay connected to every side of you, so you can be truly you.