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TruConnect
A place where you can be truly you.
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In communities across America, TruConnect bridges the digital divide by delivering premium wireless services to everyone who needs them, creating opportunities for people to live fuller, more connected lives. In a crowded category dominated by promotional brands, they needed a way to show customers TruConnect was truly invested in them.
We developed a new identity for TruConnect built on principles of connections, dignity and self-expression. A new symbol highlights connections, showing two arms coming together, which provides the foundation for a graphic motif that communicates optimism and self-expression, and an imagery style that focuses on empowerment. TruConnect helps you stay connected to every side of you, so you can be truly you.
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